Meaningful Web Metrics
This article from Wired magazine is a must-read if you are interested in more impactful metrics for your library’s web site. At MPOE, we are scaling up our need for in-house web product expertise, but regardless of how much we invest in terms of staffing, it is likely that the amount of requested web support will always exceed the amount of resourcing we have for that support. Leveraging meaningful impact metrics can help us understand the value we get from the investment we make in our web presence, and more importantly help us define what types of impact we want to achieve through that investment. This is no easy feat, but it is good to see that others in the information ecosystem are looking at the same challenges.